A brand created for professionals, salons and partners who believe in performance, care and expansion in the beauty market.
A Brazilian brand created to transform salons, careers and hair care experiences.
AMH was born with a professional mindset and evolved by connecting technology, treatment, premium finishing and commercial opportunity. Over the years, the brand strengthened its presence in salons, expanded product lines and built paths for representatives and partners in Brazil and new markets.
2012
American Magic Hair begins its journey in Brazil with a focus on the professional hair market. From the beginning, the goal was to develop products capable of delivering technical results, salon confidence and a more sophisticated beauty experience.
Guidelines that express how AMH develops products, builds commercial relationships and brings Brazilian beauty to new markets.
Vision
To be recognized as a Brazilian professional beauty brand with growing presence in Brazil and worldwide, connecting salons, representatives and clients to high-performance products.
Mission
To develop professional and home care hair cosmetics that deliver treatment, finishing and confidence, valuing professionals’ work and the experience of those who use AMH.
Values
To act with quality, respect, commercial vision and commitment to the growth of partners, representatives and professionals who believe in beauty as business and transformation.
Talk to the American Magic Hair team and discover possibilities for salons, consultants and commercial representatives.
